• Users self select by choosing to install their CD.
• Once installed, users choose to access Marketing Window and Web Link.
Offers channel to strengthen and deepen customer relationship
• Marketing Window & Web Link offer two-way communication. Users can be prompted to take action in different ways: e.g. to seek additional information, make a purchase, respond to a promotion.
Enriches brand engagement that intrinsically appeals to the user
• Marketing Window, Web Link and the daily image vary in approach and content, adding an element of unpredictability.
Signals upcoming events
• Changing images and information are date specific. They provide timely prompts for upcoming events, promotions and seasonal activities.
• Events can be anticipated with a countdown graphic approach.
User Acceptance can be measured
• Feedback mechanisms can be integrated into existing site reporting environments.
SECURE
• Internet activity is controlled by the user via the web link avoiding Always On internet connectivity issues.
